Instagram Algorithm and strategies part number 4
Instagram's algorithm mechanism teaches you to play the popular "social media "
Since Instagram announced on March 19 that it would add a checkout function for some product photos, 25 million active merchants have settled on Instagram so far, product leader Vishal Shah told the media. Instagram's mutual promotion of e-commerce and advertising business will encourage more consumers to shop on direct request.
Instagram's move also confirms that "social e-commerce" has been a popular trend. One by one, the station's independent merchants have taken over this marketing virgin land, turning their products into explosives. Trying to From search engine optimization to social media, algorithms often determine who actually sees your post. Marketing strategies often change with algorithms, especially on Instagram.
Anna Gutter, an expert in content marketing and social media marketing based on Instagram algorithm analysis, offers some tips for merchants' Instagram marketing, so that you can get the same effect as the Instagram advertising function through zero-cost social marketing. For overseas internet celebrity marketing methods, there is a detailed explanation of the video tutorial "FB / In / YB 3 Channel Case Analysis".
How does the Instagram algorithm work?
The new Instagram algorithm determines the order of posts that users see when they swipe. According to a specific algorithm, it will select the top to top one post, and then push the information related to the post to the top, while the other content will be postponed to the bottom. In June 2018, Instagram posted algorithmic information on the top order of posts.
Although there may be new changes to the algorithm, these three key ranking factors allow you to determine Instagram's marketing strategy primarily:
1. User interest. If users browse a content over and over again, the content at the top is more likely. This algorithm is essential for building a loyal customer group for the brand.
2. Same interest groups. Posts with similar content will often appear on the user's post, or the account's post will appear more often when the user interacts with other similar post accounts. Helps to generate, which leads to explosive growth in marketing strategies.
3. Posting time. Although Instagram has become a thing of the past, sorting posts with a simple historical setting is still a thing of the past.
Such as :
If. If users follow too many accounts, the ranking competition for branded accounts will intensify.
If. If a user spends a little time on Instagram, unless the user occupies a high position, he is less likely to be seen.
6. Compared to personal accounts, business accounts on Instagram will be relatively "cared for" by algorithms in the case of organic search.
Eight Instagram Social Marketing Strategies
1. In a brand account, it is important not only to reach the customers, but also to maintain the relationship
According to the said algorithm, user loyalty and consistent participation largely determine the likelihood of a merchant being at the top of a post, so it becomes the most important thing in Instagram marketing. Here are some ways to increase customer engagement in brand accounts:
1) Design tips to encourage users to share their ideas, thus creating opportunities to interact with customers.
2) Encourage customers who follow Brand Accounts to automatically create brand-related content. Not only does this encourage more UGC, but users can tag you in their posts and further expand your digital footprint on Instagram.
3) Design posts that increase user engagement, such as at friends or start a contest to encourage users to comment. Instagram has a unique advantage in this regard, like the recent increase in the friend function in the comment area of ad posts of chat moments.
2. In addition to brand accounts, personalized comments enhance brand voice and develop new users.
Of course, in addition to users in a brand account, you can also make interesting comments to connect with users outside the brand account through the post comment area of relevant influential people and related companies.
First, pull out accounts that the target user can follow, follow, and engage in conversation. Posting to a larger account with a larger number of fans can better understand the brand's reputation. But pay attention to the authenticity and personalization of the comments.
the. Keep an eye on the homepage at all times and choose the highest round of account brand attention for posting.
When allowing brands to receive a lot of attention when posting, and thus improving ranking order, you should monitor changes during the brand account's attention to post during the peak period of attention. To maximize the potential of each post, try to promote your content during peak times.
The Instagram Analytics report is an open function for a business account and can be used to track brand account traffic. Click on the Audience tab in Instagram Insights and scroll down, you can see the account traffic.
the. Respond timely to comments under Brand Account
Responding to user comments in a timely manner under branded accounts can generate social evidence, increase the number of comments, and encourage further feedback. However, when the potential impact of your publication reaches its peak, it will also increase your chances of further engagement. Replying to comments can also encourage comment on the original post, even if the answer is "thank you". However, in some cases, this can start the conversation quickly and provide significant engagement, which will also help in the coverage of this post and future posts.
5. Use community-driven hashtags to cover active users
Hashtags on Instagram can help businesses display relevant searches to increase coverage. However, you need to select the hashtags that the target audience is actually looking for to discover content and other users. And not only add hashtags when posting, but also interact with user posts under tags. Users using community hashtags are very active.
Although these niche tags do not meet the number of posts as popular tags, they can be contacted directly to target users. By using hashtags, you can get direct clicks, subscriptions and potential users of branded accounts.
Different industries have their own popular tags. For example, merchants selling customized goods can use the #WhelTraveledTeam community tags. Vendors selling can choose #LongLive etc.
6. Republish old content so that it has a second life
Edit old posts with great care, with the current hot headlines and brand account focus. For example, combining old post images into a multi-image carousel post or slideshow video. Adding a new title to a post post.
Adding new design elements to an image image Gone are the #ThroughBack Thursdays using class tags to promote old content. This can improve the ability to create content, but remember not to republish exactly the same content, as it will create a large number of identical images in the gallery.
7. Learn to "tell stories."
Story posts on Instagram will get a lot of attention because they have an algorithm separate from the flow of general information, which is a great way for target users to communicate and increase loyalty. There are three specific operations:
1) Add a brand label to the theme label. When users click on the brand tag sticker, they will use the hashtag to retrieve static posts.
2) Adding and publishing brand account posts to stories, such as new product announcements, can attract followers for the first time.
3) Share other users' stories. Instagram not only allows you to receive notifications when someone shares a story that mentions you, but also shares your own story. So businesses can encourage their customers to share business letters in their stories.
4) Stickers that trigger the interaction. This includes pool stickers, emoji sliders and question stickers.
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social networking site
blog post
social media site
search engine
social media posts
share content
facebook instagram
facebook ads
target audience
share photos
created content
photos and videos
active users
social media platforms
images videos
platforms like facebook
social media marketing
content on social media
small business
wide range
